The Biz of Nonprofit Consultants 42: Why Generalists Struggle to Hire (And How Tight Positioning Makes It Easier)
New coaching clients often share they don't know how to hire another consultant. They say things like, "I don’t know how to find someone that knows all the things I know and who can work with clients in all the ways I work with them."
The truth is, they are right. Most people who have all of their capabilities alreay have their own business or are running an organization. They are not available for hire and if they were it would likely be too expensive to have them on your team.
When you do a lot of types of work for different types and sizes of organizations, hiring decisions feel overwhelming because there’s no clarity on the exact skills or expertise needed.
The solution is to focus on positioning your buisness away from being a generalist.
Once you specialize by what you do and/or niche by the organizations you serve, it simplifies everything in your business including hiring. CASE STUDY: Using examples from fundraising, I cover how targeting particular services or clients can facilitate easier hiring, more efficient team building, and ultimately, business growth 🎧Check out episodes #3, #8, #10 and #41 for more support. Explore NatalieMBA.comMay I support you as your grow your consulting business?
💫Book a 90 Minute Intensive (Usually I have a few spots open. This is for ANY consultant that has been in business at least a year.)
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💫 Impact Collective Mastermind
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This exclusive program is designed for established Nonprofit Consultants with annual revenues between $180K and $500K. It’s your path to scaling and sustaining consistent multi-six-figure years.
You’ll connect with a dynamic community of like-minded consultants who value collaboration, continuous learning, meaningful impact, and profitability. This is your opportunity to grow alongside peers who get it.
All humans welcome—let’s create impact together!
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