How Do You Get Your Customers To Buy And Buy Again?

Nov 27, 2024

Discover how to transform one-time buyers into loyal customers. The discussion covers essential strategies to improve the customer experience and boost repeat purchases. Learn how to enhance customer retention and effectively upsell by addressing challenges after the initial sale. Automated systems are highlighted as key tools for ongoing engagement, ensuring customers feel valued long after their first purchase. Finally, a treasure trove of top book recommendations aims to supercharge your email marketing efforts.

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ADVICE

Repeat Customer Focus

Focus on repeat customers, not just the first sale.
A customer who buys once is 50% more likely to buy again.

INSIGHT

Customer Lifetime Value

Advertising costs are increasing, making customer lifetime value crucial.
Higher customer value offsets rising ad spend and increases profit.

ADVICE

Product Range Structure

Structure your product range with DIY, DWY (done with you), and DFY (done for you) offers.
This ascending structure allows customers to progress and invest more.

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Ready to tackle one of the biggest challenges in the world of online business?

With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever.

Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back for more and more.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!