The Ringer-Verse 'Hollow Knight: Silksong' In-Progress Impressions | Button Mash
Sep 9, 2025
Matt James, The Ringer's Deputy Art Director, shares his insights after 60 hours with 'Hollow Knight: Silksong.' He discusses the game's nostalgic roots and the immense hype surrounding its release. They explore the balance of challenge and enjoyment, from tough boss fights to the innovative mechanics like fast travel and Hornet's abilities. The conversation also touches on the game's striking art style and strategic pricing that fosters goodwill, showcasing how it builds a vibrant community of players.
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How Hype Made A Niche Mainstream
- Hollow Knight's slow, organic hype turned a niche Metroidvania into a mainstream sensation over years.
- The sequel's anticipation grew from community enthusiasm and scarcity of updates, not traditional marketing.
Silence Fueled The Myth
- Team Cherry's silence and long development created mystique that amplified excitement.
- Their relaxed development stance became part of the game's lore and community identity.
Use Price To Build Goodwill
- Price fairly to build goodwill: Silksong's $20 price amplified positive sentiment and accessibility.
- Lower pricing can convert hype into goodwill even for long-awaited titles.