Let's Talk Loyalty #135: Loyalty Industry Innovation - RENT Should Be Rewarding
Bilt is the world’s first rewards program that lets you earn loyalty points on rent.
This incredibly innovative idea was launched in June 2021, rewarding the highest monthly expense for US consumers.
With a particular relevance for younger consumers such as millennials and Gen Z, Bilt Rewards is already available for residents of two million apartments, and is also proving a hit with leading US landlords by incentivising the prompt payment of rents, while minimising the costs of acquiring and retaining residents.
This interview features a masterclass in loyalty from industry veteran David Canty who transformed the airline loyalty industry during his career in JetBlue Airways, as well as leading hotel and retail brands and who now brings his loyalty expertise to real estate.
This episode of Let's Talk Loyalty discuses how Bilt Rewards creates opportunities for US rental consumers to earn rewards such as airline travel, educating them about the potential financial benefits of loyalty programs, while also supporting them on their own path to eventually become home owners - truly a lifelong loyalty program proposition.
Show Notes:
1) Bilt Rewards
2) David Canty - Head of Loyalty & Partnerships at Bilt Rewards
3) Ankur Jain - Founder Bilt Rewards