Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.

In this one, Nick Farrar, Founder and CEO of Shaped By, and Jess Evans, Head of Delivery, get into B Corp. Why did we become a B Corp? What does it mean for us as an agency? And what’s next, both for us and for B Corp more broadly? They cover everything from the certification process to the ongoing work of embedding B Corp values in a way that actually makes a difference - not just a badge for the website.

00:00 Introduction to the podcast
00:15 Why Shaped By became a B Corp
02:03 What B Corp means to us
04:25 The role of SMEs in driving change
06:48 The certification process - how tough was it?
10:14 Where we did well (and where we could improve)
14:29 What we’ve done in our first year as a B Corp
17:02 Plans for 2025 and beyond
21:18 The bigger picture: what’s next for B Corp?
24:41 Embedding B Corp values into agency life
27:05 Wrapping up

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration

And finally please rate our podcast on Apple if you enjoyed it!

✌️

Taking calculated career risks with Sheri Thompson, Executive VP of Walker & Dunlop