Leanne on Demand Daily with Leanne Hughes 🌴60. Creating rave-worthy virtual experiences feat. Suzi Dafnis (Weekend Rewind)
Move over virtual workshops, let’s talk about virtual marathons - more specifically, online events that can span over a couple of days.
It’s a different game, with longer interaction, so how do you maintain your energy, and keep your participants wanting more, too?
This week’s guest is the perfect person to answer this question because she’s been running online events since 2007! I'm joined by Suzi Dafnis, the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.
For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.
Her big passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.
She has grown multiple multimillion-dollar businesses, and that hasn’t been by accident.
What struck me from chatting to Suzi is how strategic and intentional she is with all of the things: Having a background in Events, she cleverly uses her workshops to drive incredibly powerful word of mouth marketing opportunities for her business.
Facilitators, solopreneurs...okay, ANYONE organising workshops and virtual experiences, you’ll love this one!
About today’s guest: Suzi Dafnis
Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.
Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.
For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business.
Suzi started her first business in the spare room of her home, in her late 20s, with no savings and no business degree, and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.
Her multiple multimillion-dollar businesses include:
- Online businesses
- Offline businesses.
- Product-based businesses.
- And service businesses.
Suzi is passionate about learning and knowledge and loves sourcing the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.
An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.
- Learn more at HerBusiness.com
- Request an invitation to join the HerBusiness Network at herousinessnetwork.com
- Listen to her latest podcast episode: How to Get More Interaction and Energy Happening At Your Next Virtual Event
In this episode, you’ll learn:
- The difference attention to detail can make when planning a workshop
- How to create marketing assets in every conference or workshop you design
- Techniques to use to make your virtual workshop engaging
- Knowing who your ideal client is, their pain points and developing a product/service for them
- Strategies to supercharge your energy, when you need it!
Here are some questions Leanne asked Suzi during the interview:
- How do you create that level of engagement in a virtual conference?
- Is incorporating word of mouth a key element in the way you built your business?
- How do you prepare yourself for an online workshop?
- How do you maintain your energy?
- What’s the most important thing in building a profile and where do you help your community in building their business?
- What have you discovered that works that has kept your membership going for years?
- Do you have any tips for others to be more comfortable in running workshops?
Resources:
- Visit Suzi Dafnis' website
- Suzi’s the host of a variety of podcasts, you can find them all here.
- Connect with Suzi Dafinis on LinkedIn
Sign up for free for my best articles every week: Work Fame.
Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are some ways I can help:
- Watch My 2025 Speaker Reel: Let's energise your next event.
- Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint.
Let's connect on all the channels:
Visit my website: leannehughes.com
Email me: hello@leannehughes.com
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