🛒A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan - Episode #136

Jessica Kogan, a visionary digital brand innovator, began her illustrious career launching strategies for brands like Donna Karan, Urban Decay, and Elizabeth Arden. Over the years, she's carved digital niches for powerhouses like Prada, Giorgio Armani, and Chevron, and co-founded the digital-native business, Cameron Hughes Wine. As the force behind Vintage Wine Estates' digital transformation, she cemented its position as a leader in DTC adult beverage sales when she was their Chief Growth & Chief Experience Officer.

Now as the Founder & CDO of "The Digital Voice", Jessica along with her cofounder Jennifer Kowskie, continues to shape digital-first brand narratives.

Her expertise, recognized in Wine Business Monthly and featured in Forbes and Fox Business, makes her a sought-after voice in the industry.

Other notable clients that Jessica has done marketing for in the past includes Anheuser-Busch, Diageo, Heineken, Tito’s, L'Oreal, LVMH, and Nike.

Questions and topics we covered include:

• The role of Chief Experience Officer defined and how it differs from CMO
• How has the DTC market evolved over time—from user behavior to industry trends, marketing strategy, and more?
• How is the brick-and-mortar store going to compete in the future?
• How does a business’s brand affects their retail strategy and how it stays consistent both in digital and physical experiences?
• How to change a brand’s messaging over time, based on changing market dynamics?
• How can brands identify, maintain, and capitalize on customer advocacy over time? 
  

And more!

You can connect with Jessica here - https://www.linkedin.com/in/jessica-kogan-43a455/ 

Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/