The paid media lab How to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10
Jul 23, 2025
In this insightful discussion, Ed Leake, founder of God Tier Ads and PPC expert with extensive experience, tackles forecasting pitfalls in Google Ads. He highlights why Google’s built-in tools often fall short and shares strategies for better projections tied to business outcomes. Ed emphasizes the significance of understanding seasonality and impression share while navigating the complexities of automated advertising. His actionable advice empowers marketers to adapt and thrive in an evolving PPC landscape, making this a must-listen for anyone involved in digital advertising.
AI Snips
Chapters
Transcript
Episode notes
Ed's Authentic Copywriting Style
- Ed Leake developed his unique copywriting style by simply speaking as he naturally talks.
- He stopped trying to perfect it and embraced his authentic, conversational tone to engage his audience better.
Google Forecasting’s Early Flaws
- Google's built-in forecasting tools used to be unreliable and inconsistent with real account data.
- Although improved now, past inaccuracies led Ed Leake to create his own forecasting spreadsheet.
Use Business Metrics in Forecasting
- Use Ed Leake’s forecasting sheet to input keywords, backend conversion rates, and business metrics for accurate Google Ads projections.
- This method ties ad metrics with real business outcomes, helping you forecast spend and conversions practically.