Online Marketing Made Easy with Amy Porterfield

BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara

Sep 16, 2024

01:04:50

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Will Guidara, celebrated for turning Eleven Madison Park into a dining landmark, joins marketing expert Jasmine Star. They dive into the essence of 'unreasonable hospitality' and how it can revolutionize customer experiences. Guidara shares insights on the critical difference between customer service and hospitality, and reveals his top leadership tips. He emphasizes the importance of genuine connections with both customers and teams, and discusses his unique 95/5 financial management rule. This conversation is packed with practical wisdom for any business owner.

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Quick takeaways

Will Guidara emphasizes that true hospitality goes beyond customer service, creating emotional connections that lead to memorable experiences and loyalty.

Effective leadership involves collaborative decision-making and fostering a culture of open feedback, enhancing team commitment and service quality.

The concept of 'unreasonable hospitality' highlights the importance of personalizing experiences and making guests feel valued in any business context.

Deep dives

Creating a Profitable Digital Course

The episode focuses on actionable steps for creating a lucrative digital course, emphasizing a simple, structured system that individuals can follow. The method allows aspiring course creators to develop a course even while balancing other responsibilities, such as full-time jobs or busy coaching schedules. By leveraging AI for time-consuming processes and implementing a straightforward marketing plan, listeners are equipped to launch a course that can generate scalable income. Participants are encouraged to utilize the live masterclass to start crafting essential course components during the one-hour session.

Intro

5min

The Distinction of Service and Hospitality

4min

The Journey from Mediocrity to Culinary Excellence

3min

Transformative Leadership Through Connection

27min

The Balance of Sacrifice and Relationship Investment

3min

Embracing Unreasonable Hospitality

16min

Mastering List Building and Course Creation Strategies

3min

Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara.

Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!

Today, I'm back in the studio with the fabulous Jasmine Star, and, my friend, this conversation is a must-listen. We sat down with a true hospitality extraordinaire, Will Guidara! Will turned his restaurant Eleven Madison Park into the #1 in the world, wrote the game-changing book "Unreasonable Hospitality" (trust me, you have to read it!), and was a guest star on Season 3 of one of my favorite shows, "The Bear."

In this episode, Will pulls back the curtain on the power of "unreasonable hospitality," tells you how to create experiences so incredible that your customers keep coming back, and shares tips for being the best leader possible for your amazing team.

Today, you’ll learn about:

(6:12) The difference between customer service and hospitality (and how this relates to your business!)
(12:08) Will’s top 3 tips for moving towards greatness as a leader
(19:52) How to deliver positive and constructive criticism/feedback to your team
(24:26) Will’s perspective on “going against the grain” and the true meaning of “unreasonable hospitality”
(35:49) The importance of supporting, understanding, and fully seeing your team
(45:52) Will’s 95/5 rule for managing your finances
(50:03) Advice for applying these hospitality principals to your small or online business

Listen in and think about how you can apply "unreasonable hospitality" in your own business!

Resources Mentioned In Episode

Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!

Subscribe to the Pre-Meal Newsletter

Unreasonable Hospitality by Will Guidara

The Bear on FX

TED Talk: The Secret Ingredients of Great Hospitality

Follow Will

linkedin.com/in/willguidara

instagram.com/wguidara

unreasonablehospitality.com

Follow Jasmine

The Jasmine Star Show podcast

instagram.com/jasminestar

jasminestar.com

Follow Amy

Online Marketing Made Easy podcast

instagram.com/amyporterfield

amyporterfield.com

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

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Online Marketing Made Easy with Amy Porterfield

BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara