#109 - Solo Special: Context & Congruency

In this week’s solo episode, Prav talks about one of his favourite topics: Context and congruency in marketing.

 

Using real-life examples from his open practices, he explains why establishing context and congruency matter throughout the patient journey should be a priority.

 

He also dispenses actionable advice on how teams can use this powerful marketing hack to improve conversions and enhance the patient experience.

 

Enjoy!     

 

“It's all about communication that has context, and that is congruent with previous conversations.”

• Prav Solanki

In This Episode

00.22  - An everyday example

04-56 - Stepping into patients’ shoes
14.57 - From online to real life
27.07 - Why it matters

Prav Solanki is a healthcare entrepreneur, marketer, dental practice owner and host of the Dental Leaders podcast. To ask Prav a question about context and congruency or other aspects of practice marketing growth, visit www.prav.com.