Latent Space AI Google’s AI Shopping Assistant Can Now Contact Retailers for You
Nov 15, 2025
Google's new AI shopping assistant can now call stores, asking about product availability and pricing in real-time. This feature leverages Gemini's advanced conversational abilities, offering rich shopping suggestions and visual inspiration. With agentic checkout, users can track prices and receive notifications while dreaming of a future with automated grocery planning. The potential for AI in retail sparks excitement, but concerns from merchants about increased comparisons linger, as the technology rolls out cautiously.
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Perplexity's Clash With Amazon
- Jaeden recounts Perplexity's shopping agent facing pushback from Amazon for competing on shopping.
- He uses this example to contrast Google's different position and capabilities in the space.
Google's Data Advantage In Shopping
- Google pairs Gemini chat with a vast Shopping Graph of 50 billion listings and frequent updates to outcompete others.
- This unique data access gives Google a major advantage in AI-driven shopping experiences.
Chat Plus Product Listings
- Gemini will present AI-generated recommendations alongside product listings drawn from Google's product graph.
- This blends conversational guidance with concrete shopping options tailored to queries.