My Notes
Performing copywriting vs. talking to people
Apr 18, 2024
The podcast delves into the importance of moving away from impersonal copywriting towards more authentic and engaging content creation. It discusses the shift to raw conversations in a new podcast format, highlighting the power of authentic communication over traditional scripted tactics. The host emphasizes the significance of addressing inner fears and self-reflection to enhance writing skills on a deeper level.
18:02
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Quick takeaways
- Focus on talking to your audience naturally rather than performing copywriting for more engaging content.
- Challenge traditional business communication norms by embracing authenticity to create meaningful connections through writing.
Deep dives
Stop Performing Copywriting
Many people tend to perform copywriting instead of authentically communicating, leading to flat, boring content. The speaker urges listeners to stop performing what they think copywriting should be and instead focus on talking to their audience naturally like a human being. By avoiding the typical 'copywriting at you' tone and being genuine, the speaker suggests that copy becomes more engaging and effective, resonating with the audience on a deeper level.
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