Why so many YouTubers are quitting right now | #024
Feb 2, 2024
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Explore the reasons behind YouTubers quitting, the significance of production value and intrinsic value in YouTube videos, and the challenges faced by creators. Learn the importance of unique content, playing the long game, and the transformative art of filmmaking.
YouTube creators should strive to find a balance between low production value and high intrinsic value to stand out and maintain engagement.
Constantly reinventing content and providing fresh ideas is necessary for creators to stay relevant and avoid burnout.
Deep dives
YouTube as a Value Transmission Platform
YouTube is a platform with a massive capacity for value transmission. This value can be divided into two categories: intrinsic value and production value. Intrinsic value of a video can be educational, entertaining, or inspiring, regardless of its production quality. On the other hand, production value refers to the video's high quality and professionally produced elements. While videos with high production value tend to leave a lasting impact, they require significant time, effort, and resources. Conversely, videos with low production value but high intrinsic value can still attract an audience due to their raw and authentic feel.
The Cycles and Fatigue of YouTube
YouTube operates in cycles, where new formats or trends bring initial excitement and attention. However, over time, these trends become saturated, leading to fatigue for creators and audiences alike. This phenomenon can be observed in examples like daily vlogging and self-improvement content. Creators often feel the pressure to continually enhance production quality and stand out from the crowd, resulting in burnout. As trends close the gap, maintaining distinctiveness becomes more demanding. To avoid diminishing returns, creators must constantly reinvent their content and provide fresh ideas to stay engaging.
Finding the Sweet Spot on YouTube
The ideal position for success on YouTube lies in finding the balance between low production value and high intrinsic value. This sweet spot allows creators to offer valuable content while distinguishing themselves from the masses. Additionally, it is crucial to play the long game and develop skills that align with upcoming trends. Luck and timing also play a role in finding YouTube success. Creators can start with simpler, low-production videos to practice delivering intrinsic value and gradually increase production quality over time. Balancing between high production and intimate, raw content can help to keep the audience engaged and provide diverse experiences.
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