No Backup Plan by Nathaniel Drew Why so many YouTubers are quitting right now | #024
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Feb 2, 2024 Explore the reasons behind YouTubers quitting, the significance of production value and intrinsic value in YouTube videos, and the challenges faced by creators. Learn the importance of unique content, playing the long game, and the transformative art of filmmaking.
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YouTube Transmits Two Kinds Of Value
- YouTube is a massive value-transmission machine that separates intrinsic value from production value.
- Intrinsic value falls into education, entertainment, or inspiration while production value is about polish and quality.
Two Winning Positions For Growth
- The two effective positions to grow are low production/high intrinsic value or high production/high intrinsic value.
- High production plus high intrinsic value builds a lasting career but demands far more time and energy.
Content Trends Run In Waves
- YouTube content trends move in waves: early excitement, imitation, saturation, then fatigue.
- Wave cycles explain why formats explode and then many creators burn out or quit.