Why Brand Differentiation Matters More Than Ever: Peep Laja

In an ultra-competitive marketplace, brand differentiation can be the difference between attracting customers and going out of business.

In this episode of Marketing Spark, Peep Laja talks about why brand differentiation matters and why companies are afraid to stand apart from the crowd.

He also looks at the growing attraction of outsourcing marketing, something Peep describes as "vendor management".