Identity at the Center Identity At The Center #13 - Conference Attendance Strategy with Jaime
Sep 27, 2019
Jaime Lewis-Gross, Global Director of Solution Strategy at Saviynt, shares expert insights on selecting conferences that align with professional goals. She discusses the differences between learning-focused and sales-oriented events, highlighting key IAM conferences like RSA and Identiverse. The trio dives into the art of networking, weighing quantity versus quality of connections, and shares their personal philosophies on conference swag and session selection. With tips on managing work while attending, this conversation is packed with practical strategies for maximizing conference attendance.
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Choose Conferences Strategically
- Select conferences based on where your company is in the market and the partnerships you need to support.
- Prioritize major industry events plus partner and regional conferences that align with product messaging.
Match Events To Your Role
- Pick conferences that align with your job role to justify attendance and focus.
- Use big shows like RSA to survey new vendors and spot emerging trends.
Be Ready To Represent Your Company
- When representing a company, hone a 30-second elevator pitch and focus on message immersion.
- Balance product demonstration with acquiring actionable knowledge for customers.