On Episode 17 of The Upstream Leader, Heath Alloway talks to Katie Tolin, the CEO and owner of CPA Growth Guides, about the important role marketing professionals play within CPA firms. Katie stresses the importance for marketing professionals of finding one’s own career path, treating the members of a firm like one’s clients, with whom you’re sharing your specialized expertise, and how to get a “seat at the table” on the firm’s important marketing decisions.
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