This Sunday is Father’s Day, so I’m going to get downright practical on this episode with some terrific gift wines suggestions that you can buy dear old dad.
So, how do you choose the perfect gift bottle? And is there such a thing as “man’s wine” versus a woman’s wine”? Of course, it’s all awash once you’re on to your third glass of Pinot or Cabernet. Let’s dig in, shall we?
Highlights
- Does the research show a difference in wine consumption between men and women?
- Why has it taken so long for wine companies to target their marketing towards men?
- What approach do wine companies take when marketing to men?
- How are canned wines marketing themselves differently from bottled wines?
- What are my top wine picks for Father’s Day gifts?
To learn more about the resources mentioned in this episode, visit the show notes.