On this episode of the Mobile User Acquisition Show, we wanted to share some updates based on Apple’s announcements from WWDC that have the potential of having a significant impact on the mobile app ecosystem. The IDFA, which has formed the backbone of much of mobile ad tech infrastructure, will be rendered basically useless effective September 2020. We will dive into mobile marketers’ most pressing questions surrounding this monumental change.

Key Highlights:
🤔What exactly is this Apple update?

📚The history leading up to this decision

📱What is the SKAdNetwork?

⚠️What will happen to the different elements of the mobile ad ecosystem? - MMPs, Facebook and Google, DSPs, SDK ad networks, Android, and you and me

📍Impact on ROAs and CPM without user level data

🏃🏽‍♂️The expectation that Google will likely follow Apple’s track

🔄Marketing team transition from last click focused to incrementality focused

🛠Very different tools for a post IDFA world

💭Looking forward to an era of challenges, change, and opportunity

Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/rip-idfa:-how-to-navigate-a-post-idfa-world-with-ios-14/‎

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