Christine Russo, host and creator of What Just Happened, interviews Tim Ringel, CEO of Meet the People, a full-funnel advertising agency collective challenging the traditional holding company model. Ringel explains that Meet the People was built to eliminate inefficiencies caused by siloed incentives in traditional ad conglomerates. Instead, his model gives agency leaders equity and aligns them around shared success and client results.
We are seeing consolidation and maybe chaos in the ad industry. Russo sits with Ringel to unpack the uniqueness of a decentralized centralized format, especially against a backdrop that includes mergers creating single mega-agencies, the abrupt CEO exits and widespread layoffs.
What Just Happened