Ep. #14: Besides needing strong technical skills, much of the work in UX and in our careers requires convincing others, about our ideas, our work, or our ability to do the work we want to do. My guest is Fiz Yazdi, a managing director at cxpartners in London and Bristol, UK. Fiz developed an approach to selling based on what’s called a ‘consultative’ model which Fiz adapted into a simple framework she uses in her own UX practice and has begun sharing it with others.

Fiz Yazdi is generously offering her tips on 'Getting the work you want to do' to UX Cake listeners, so you can see the full details of her framework. Get a link to download the PDF from UX Cake

Books referenced in the podcast:

The Challenger Sale by Matthew Dixon & Brent Adamson

SPIN Selling by Neil Rackham

Consultative Selling by Mack Hanan

Connect with Fiz and cxpartners

linkedin.com/in/fizyazdi/

www.cxpartners.co.uk/

Twitter: @cxpartners 

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