Unlocking The Super Fan Secret: How AI Is Transforming the Creator Economy, with Ethan Monkhouse

In this episode, I sit down with Ethan Monkhouse, co-founder of Naviro, to explore how AI is revolutionizing the creator economy.

We dive into the fascinating world of super fans—those loyal advocates who drive 70% of revenue for artists and creators.

Ethan shares how Naviro uses advanced AI to identify and nurture these super fans, moving beyond vanity metrics like likes and impressions to uncover the emotional and financial drivers of true fandom.

From analyzing public data to building custom AI models tailored to each artist, this conversation unveils the tools and strategies creators need to thrive in a competitive digital landscape.

Ethan also reveals how AI simplifies workflows, enhances audience engagement, and helps creators shift from being overwhelmed by data to making informed, actionable decisions.

Whether you're a content creator, marketer, or just AI-curious, this episode is packed with insights you won't want to miss.

Want to get in contact with Ethan Monkhouse or Naviro?

You can find Ethan on LinkedIn or on Instagram.

If you want to see what Naviro has to offer, go to their website and get started!

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Or want to get in contact? Write me an email: podcast@argo.berlin

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Music credit:"Modern Situations" by Unicorn Heads.