Ep. 122 - The Stock Strategy Behind 12K Users

Build Trust Through Content Consistency: Sean produced a weekly deep-dive stock review for years, often suggested by customers, fostering trust and community.

Use a Friendly, Human Tone: A conversational voice, reminiscent of talking to a friend, not corporate language, makes content more relatable and builds rapport.

Repurpose Content Strategically: Start with video (e.g., YouTube), then convert the audio to podcast episodes, transcripts for written content, and social media posts, amplifying reach with one core piece.

Front‑Load Production & Track Workflow: By scheduling content creation on Monday, managing progress in Google Sheets (with conditional logic for visual progress), and using Slack to divide tasks, Sean’s team maximizes efficiency.

Source Ideas from Customer Feedback: Early-stage CEOs should personally handle customer service to collect common pain points. Apply the “10% rule”: feedback from 10% represents the concern of the silent 90%. Content should proactively address these issues.

Favor Long‑Term Value Over Clickbait: Tykr prioritizes high‑value, evergreen content, even if it's lower in short-term traffic, to build sustained trust and credibility.

CEO Visibility is Essential: In today’s internet age, leaders need to be front and center online, on YouTube, podcasts, LinkedIn, to humanize the brand and build trust.

Set a Media Routine (Time‑Boxing): Allocate consistent blocks, for writing, recording, or filming, to reduce decision fatigue and ensure regular output without burnout.

Ep. 122 - The Stock Strategy Behind 12K Users - Sean Tepper