2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.

(00:00) - Introduction
(03:17) - Has anything changed?
(05:03) - Understanding the Core Problems
(07:06) - The C suite
(12:03) - Wrong KPIs
(14:40) - No, we aren't more efficient
(19:00) - AI and Market Efficiency
(22:03) - Building Customer-Centric Software
(24:12) - The Real Cost of Software and Market Growth
(24:52) - Predictions for Marketing Teams
(27:03) - Challenges in AI Adoption
(29:24) - Data's Role in AI and Marketing
(30:37) - Future Trends and Predictions
(34:40) - The Art and Science of Go-to-Market Strategy
(35:56) - RevOps and Go-to-Market Operations
(37:48) - Customer Success and Account Management
(40:51) - Key Ingredients for Success in 2025

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You need to know these GTM trends (with Chris Walker)