Less Insurance Dependence Podcast How do we market to the universe of patients who don't go to a dentist?
Jul 24, 2025
Nearly half of Americans skip dental visits due to fear or lack of a provider. The hosts explore effective marketing strategies to reach these hesitant patients, emphasizing the importance of addressing dental anxiety. They discuss how to create welcoming environments, optimize communication, and utilize digital tools like Google reviews. Transforming the dental experience and building long-term relationships are key to converting fearful patients into loyal advocates. Actionable tips for practices seeking to boost acceptance rates and enhance patient interactions are also provided.
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Half Americans Avoid Dentists
- Nearly half of Americans avoid dentists due to fear, and 22% won't go at all.
- This large group represents a significant untapped market with probable unmet dental needs.
Target Emergency Dentistry Keywords
- Target keywords like 'emergency dentist' and 'toothache dentist' to attract patients in pain.
- Focus on ranking well in SEO for emergency and pain-related searches to dominate traffic.
Use Reviews on Landing Pages
- Create landing pages for emergency and pain-free dentistry with relevant positive patient reviews.
- Use genuine patient testimonials to attract fearful patients seeking comfort and pain relief.