

256: No More Crickets: The Networking Strategy That Lands Jobs in 2025
Are you still sending out resumes and hearing nothing but crickets?
If you're stuck in the old "apply and hope" cycle, it's time to break out. The job market in 2025 rewards the networked, not just the qualified.
Most people think of networking as a time-consuming chore or an awkward event—what if it's actually your most powerful leadership tool?
Whether you're actively job hunting or simply keeping your options open, your network is your future. And it doesn’t require hours of small talk or massive LinkedIn posts. It’s about small, intentional actions that open doors.
In this episode, I dive deep into why networking—with intention and strategy—is your most important asset in the 2025 job market. From connecting with recruiters to rethinking how you engage with your peers, you’ll walk away with practical ways to shift from invisible to irresistible.
“Networking doesn’t have to take a lot of time. It’s small, consistent action every single day.” — Toni Collis
What You’ll Learn in This Episode:
- Why job seekers are hearing crickets in today’s market
- How “micro-networking” fits into a busy schedule—even with a full-time job
- The difference between transactional networking and genuine connection
- How to reframe discomfort around networking and make it part of your leadership identity
- A step-by-step networking recipe for 2025 that actually works
- The powerful role of recruiters and how to build meaningful connections with them
- Tools and systems to stay organized and follow up effectively
- How to use your existing network to create new opportunities
- And more!
Want to take this further?
Try reaching out to just one person today with a genuine message—and track your follow-up. Need a tool? Use a simple spreadsheet or personal CRM to manage your outreach.
**Useful links**
- If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy
- Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode256
- Check us out on Youtube.
- Join the Leading Women in Tech community in Slack where we discuss all-the-things for women’s tech leadership, covering everything from early-career leadership to C-level executives.