In Episode 17, Simon talks to Rutger Bruining, the founder of Story Terrace, a personal biography service that helps people turn their life story into a book. You might recognise Rutger from his appearance on the BBC's Dragon Den in April 2019, where he secured a deal with Dragon, @Tej Lalvani. Rutger talks about his Dragon Den's experience, why he eventually turned down Tej Lalvani's offer, how he got the idea for Story Terrace, why it took him so long to finally start his own business and his own encounter with the SARS virus in China in 2003.