Stuart Balcombe is the Co-Founder of Procket, a company that helps busy founders and marketing teams get more mileage out of their content. Brett reached out to Stuart after reading his Twitter thread where he tweeted, “Content marketing is experiencing a Blockbuster → Netflix style shift.”
0:00 Intro
0:46 Conversation with Stuart
1:57 Twitter VS LinkedIn
5:36 Stuart’s background
8:00 Procket
8:40 Blockbuster to Netflix
14:56 Brand/company centric VS costumer/consumer centric
19:50 Steps to evolve marketing
26:16 Long-term VS short-term mindsets
30:10 Inspiration from REI and Patagonia
35:40 Use Procket
36:08 Outro
Join The Juice
Follow Stuart| Twitter | LinkedIn | Procket
Follow Brett:| Twitter | LinkedIn
The Content Cocktail Hour