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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Geoff discuss…

The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
...and much more

OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

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