NLP MasterCLASS Episode 12 - Value Your Worth | Treating OCD and Trauma
Mar 27, 2025
Explore powerful communication strategies designed for therapists and coaches. Discover the AIDA framework for compelling introductions and the innovative Lamppost Technique to showcase your value. Delve into the connection between unresolved trauma and OCD, emphasizing the importance of addressing underlying emotions. Gain insights on managing client expectations for effective OCD treatment and learn how to leverage certainty and measurable results to attract clients. This conversation offers actionable practices for building a successful practice.
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Lead With Value, Not A Service List
- Make introductions short and client-focused by leading with the value you deliver, not a list of services.
- Be artfully vague to prompt curiosity, then answer follow-up questions with clear next-layer details.
Practice Your Pitch Out Loud
- Practice your pitch and prices aloud until they feel congruent, even talking to a lamppost if needed.
- Rehearse until you and your audience (even a lamppost) believe the message and your confidence improves.
Audit Time, Then Prioritize
- Verify whether 'not enough time' is true by auditing where you actually spend time each day.
- Prioritize high-ROT (return on time) tasks and cut or delegate low-value activities.
