In this episode we’re joined by James Roycroft-Davis. 

James is a Serial Founder, Angel Investor and Host of the UK’s #1 Founder and Investor Mental Health Podcast - Vulnerable.

He’s previously started businesses around weightless and dog training, but hadn’t yet found his purpose and the business he wanted to build for the next 10 years, until in March 2023 he was diagnosed with Type 2 Bipolar Affective Disorder. When he started sharing about his diagnosis on his social media he was flooded with messages saying “there’s no support for me or my support networks”.It’s what led him to co-found Baseline, as he puts it:The first company building technology, content, and community in the Bipolar space, to help people on the bipolar spectrum and their support networks to live better. 

In this episode we dive into: 

- Why first time founders need to stop giving investors god like status

- The shocking correlation between founders and the Bipolar spectrum

- How getting his diagnosis led to Baseline

- Building your first product on a shoestring with AI

- The importance of building for mental health sustainability as a founder

- The need for founders to nail content creation and personal branding

- And much more!

James’ Business Baseline:

• https://www.joinbaseline.co/

James’ Podcast, Vulnerable:

• https://open.spotify.com/show/1K0x3TuxwlV8lhRhMJzcSD?si=3b8cb3208ce34ca2