Jeff Morgenthaler challenges established drinking norms and offers alternative perspectives on topics like gender roles in drinking and cocktail choices for breakfast.
Jeff Morgenthaler emphasizes the need to find a balance between serving high-quality drinks and streamlining processes in high-volume bars.
Jeff Morgenthaler's books, 'Drinking Distilled' and 'The Bar Book', have had a significant impact on the bartending community, serving as valuable resources for training and education.
Deep dives
Writing a Fun and Informative Cocktail Book
Jeff Morgan Thaler discusses his experience writing the book 'Drinking Distilled' which offers a humorous and opinionated guide to drinking and bartending.
Challenging Established Drinking Norms
Jeff Morgan Thaler explores how he challenges established drinking norms and offers alternative perspectives on topics like gender roles in drinking and drinking certain cocktails at breakfast.
Creating a Manual for Bartenders
Jeff Morgan Thaler shares his goal of creating 'The Bar Book' as a comprehensive and accessible manual for bartenders, providing valuable information and tips for both professionals and enthusiasts.
Balancing Quality and Efficiency in Bartending
Jeff Morgan Thaler highlights the importance of finding a balance between serving high-quality drinks and streamlining processes in high-volume bars.
Receiving Recognition and Positive Reception
Jeff Morgan Thaler reflects on the success of his books and takes pride in their impact on the bartending community, including being used as resources for training and education.
Jeff Morgenthaler, 25 year veteran of the bartending world talks with Greg and Sother about how bars have changed, how people stay the same and what it’s like to love something and clean up its puke at the same time. Don’t forget to click SUBSCRIBE and RATE the show if you can.
🔥🔥Join us each week as industry leaders, Damon Boelte and Sother Teague, sit down with a wide range of hospitality and spirits experts from around the world to discuss everything that impacts our business.
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