The Joe Pomp Show Brooks Koepka on Growth of LIV Golf, Preparing for Majors, Nike Partnership and More
Feb 28, 2025
Five-time major champion golfer Brooks Koepka shares insights on his recent transition to LIV Golf and the growth of the league. He discusses the balance between personal branding and maintaining sponsorships, specifically his partnership with Nike. Koepka also dives into the importance of mental and physical preparation for major tournaments, revealing how he's adapting to the evolving landscape of golf. As the owner of Smash GC, he offers a glimpse into the dynamics of team ownership in the sport.
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Koepka's Multifaceted Role
- Brooks Koepka is the only LIV Golf player who is also an owner, GM, and captain of his team, Smash GC.
- He enjoys the business side and wants to be fully involved, but admits it's time-consuming.
Navigating the Golf Divide
- Koepka maintains good relationships with players and management across PGA and LIV Golf.
- He avoids getting involved in the politics between the two.
Koepka's Reserved Opinion
- Koepka states he prefers to share his personal views on professional golf's future privately.
- He does not publicly offer opinions on the matter.