The Joe Pomp Show
Brooks Koepka on Growth of LIV Golf, Preparing for Majors, Nike Partnership and More
Feb 28, 2025
Five-time major champion golfer Brooks Koepka shares insights on his recent transition to LIV Golf and the growth of the league. He discusses the balance between personal branding and maintaining sponsorships, specifically his partnership with Nike. Koepka also dives into the importance of mental and physical preparation for major tournaments, revealing how he's adapting to the evolving landscape of golf. As the owner of Smash GC, he offers a glimpse into the dynamics of team ownership in the sport.
11:53
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Quick takeaways
- Brooks Koepka emphasizes the evolving culture of golf towards inclusivity, appealing to a younger audience by breaking traditional norms.
- His intense focus on preparing for major championships reflects his view on their pivotal role in establishing a golfer's legacy.
Deep dives
Transition to LIV Golf
Brooks Koepka discusses his transition from the PGA Tour to LIV Golf, emphasizing his commitment to being fully involved as a player, owner, and general manager of his team. He acknowledges the challenges of balancing these roles, but expresses a passion for the business aspect of golf, viewing it as an opportunity for personal growth and a chance to impact the team's success. Koepka notes that the conversations around sponsor relationships and team dynamics have evolved positively over the years, with a clearer structure in place that fosters better support for players. He remains focused on maintaining strong relationships across the board, which he credits for smoothing his transition into this multifaceted role.
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