Let's Talk Loyalty #410: Sam's Club Shows Success with Subscriptions
Today’s episode features another leading US retailer that leverages loyalty to grow its business, in this case, to a whopping $84 billion in revenue in their most recent financial year!
“Sam’s Club” is a warehouse club with 597 locations across the U.S. and Puerto Rico, that leverages the power of subscriptions since 1983 - way before subscription-based loyalty was so globally recognised as a cool and clever idea!
Our guest is Scott Ludwig, Vice President of Membership for Sam’s Club, and he joins us today to share some of the compelling reasons for their
business success, which includes renewal rates in excess of 90% for their mature subscribers.
Scott explains the importance of their expanding partner proposition based on card-linked offers, and some examples of how they are achieving true personalization in ways that are delivering NPS scores that will amaze you!
Listen to enjoy this fascinating conversation with Scott Ludwig from Sam’s Club.
Show Notes:
1) Sam’s Club
2) Scott Ludwig, Vice President of Membership for Sam’s Club