#128 Unraveling the Power of Branding in Climate Tech & Its Transformative Role in Startups w/ Anna Konstantinova

In this episode, Silas Mahner (@silasmahner) & Somil Aggarwal (@somil_agg) speak with Anna Konstantinova about her advice to climate tech companies in relation to marketing and branding. Really helpful episode for our listeners from someone who has spent a lot of time helping founders and climate brands make their work digestible to the correct target audience.

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Topics:
**3:10 Intro & Career
**12:53 Why a Brand Matters
**17:54  How to Position Brand to People Uninterested in Climate Change
**26:36 Are There General Archetypes
**28:42 When to "Set" Brand
**31:32 Tips on Branding During Fundraise
**36:39 Personal Branding for Founder is Also Important
**43:03 When to Get Help to Pass the Plateau
**49:20 Hiring & Brand

Links:
**Connect with Anna: https://www.linkedin.com/in/annaknova/
**AnnaKo.co
**Check out our Sponsor, NextWave Partners: https://www.next-wavepartners.com/
**Follow CleanTechies on LinkedIn: https://www.linkedin.com/company/clean-techies/
**HMU on Twitter: @silasmahner

Other episodes you might enjoy:
**Most Recent Episode: #127 Scalable Carbon Capture, Building as a Non-Deeptech Founder, Creative Business Models, & Navigating Funding Challenges w/ Luke Shors (Capture6)
**Similar Topic: #76 Endings, Endineering, Circular Economy, & the Customer Experience w/ Joe Macleod
**Something Totally #65 Different: Decentralizing Agriculture & Societal Resilience with Eddy from Eden Green Technologies

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