You’ve just shipped your latest release. Once you finish celebrating, how do you decide what to build next? Paul taps Rich, in his role as Aboard CEO, to set a course on a hypothetical product roadmap: Does he prioritize an enterprise-specific feature, another that might bump up broader user engagement, or the thing the boss tossed out because he had a vague hunch? Plus: Why is some industry-specific software beautiful, while other industries are left with clunky, uninspired “bureaucracy in software”?