It’s been a rough decade for the electric guitar…sales of new instruments have dropped by a third, from 1.5 million globally to around just one million…

Why?...generations brought up on electronics are opting out of creating music with traditional instruments like the guitar…instead, they use laptops, iPads, gear like Ableton Live an any number of programmable keyboard devices…

Most guitars are being bought and sold by older players…and there are fewer and fewer of them each year…

All this has hurt manufacturers like Gibson, who filed for bankruptcy in 2018…it’s hurt music stores, both big and small…it’s hurt music teachers who have fewer students…

Sounds dire, right?...maybe…but there’s one bright spot: there has been a steady rise in the number of young women taking up the electric guitar…

According to fender, women now make up at least 50% of all the beginner guitar players in North America and the UK…in South East Asia, that number is more like 70%...

That’s interesting, given that it wasn’t all that long ago that it was accepted fact that a girl could not play an electric guitar—not as good as a guy, anyway…

That attitude abounded through the 70s and 80s…today, that’s no longer the case…the intimidation factor is gone…women are marching right into male-dominated music stores and buying guitars…some take traditional lessons, but others are using online tutorials so they can avoid any hassles and harassment…

And most importantly, we’re seeing more female guitar heroes…you no longer have to be a dude to be a guitar role model…and those are the people we’re going to explore on this episode…this is modern guitar heroes: the women…

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