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Level B.94 Wine decline

Apr 29, 2021
This discussion dives into the challenging state of the wine industry, highlighting South Africa's overwhelming surplus and sharp domestic sales drop due to COVID-19 restrictions. Job losses loom, threatening 27,000 positions in the South African sector. Meanwhile, France grapples with a long-term decline in wine production, compounded by frost damage and competition. In contrast, Portugal enjoys relative success with fewer setbacks, including favorable weather and less regulatory strain. The hosts raise a toast to Portugal's resilience amidst the turmoil.
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INSIGHT

South Africa's Wine Glut And Job Risk

  • South Africa has a long wine history but faces modern setbacks from COVID-era alcohol bans and reduced exports.
  • The industry now holds a surplus ~300 million litres and fears losing 27,000 jobs.
INSIGHT

Alcohol Ban Deepened COVID Impact

  • A total ban on alcohol sales during COVID lowered domestic sales by 20% and blocked product launches.
  • Combined with weaker European demand, exports also fell and producers accumulated excess stock.
INSIGHT

France Hit By Market And Climate Pressures

  • France produces far more wine but faces a steady decline from tariffs, Brexit and New World competition.
  • This year a frost after warm weather devastated vines, hitting about 80% of vineyards and huge losses.
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