Episode 26: Climate Regulations: Risks and Opportunities for Companies
Nov 14, 2023
auto_awesome
David Smith, Energy and Environment Partner, and Chris Adams, Co-Founder and Chief Creative Officer, discuss climate regulations and the marketing opportunities for companies. They explore disclosures, marketing strategies in the EV industry, risks of climate-related marketing, and provide tips for companies to communicate their climate change efforts effectively.
Climate regulations in the US mainly revolve around disclosures, with companies required to publicly report their emissions and assess their vulnerability to climate risks.
Companies must communicate their climate change initiatives honestly, substantiating their claims to establish trust and credibility with consumers.
Deep dives
Current Landscape of Climate Regulations in the US
Despite political impasses on climate regulations, California has taken a leading role by passing laws that have significant effects on companies, including those not based in California. These laws focus on disclosure mandates regarding greenhouse gas emissions and climate-related risks to business operations. This is just the start, as reduction mandates are expected to follow. While California has taken significant steps, federal regulations from the Securities and Exchange Commission and banking regulators are still awaited. Climate regulations in the US mainly revolve around disclosures, with companies required to publicly report their emissions and assess their vulnerability to climate risks.
The Importance of Disclosures and Third-Party Verification
Disclosures play a crucial role in climate regulations, as they provide certifiable data for investors and consumers. Companies are required to disclose their greenhouse gas emissions, as well as climate-related risks to their operations. These disclosures must be publicly accessible and comprehensible to the average person. Companies that make public pledges of sustainability must back them up with verified data, as they are subject to enforcement by federal agencies and potential litigation. Third-party verification helps track and compare emissions among companies and ensures transparency and credibility.
Effective Marketing Strategies for Climate Change Efforts
Companies are embracing marketing efforts to communicate their actions and initiatives to combat climate change. Over the years, strategies have shifted from focusing solely on environmental awareness to highlighting convenience, cost savings, and technological advancements. Early adopters in the electric vehicle (EV) industry targeted environmentally conscious consumers, emphasizing the positive impact on the environment. As the EV market expands, marketing messages now focus on meeting consumer needs and preferences, such as convenience and cost savings. Effective marketing requires aligning beliefs with behaviors and showcasing tangible benefits to consumers. It is crucial for companies to communicate their efforts honestly and substantiate their claims to establish trust and credibility with consumers.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manat Energy and Environment Partner David Smith and Superconductor Co-Founder and Chief Creative Officer, Chris Adams, to discuss the current state of climate regulations and the marketing opportunities for companies working towards creating a more sustainable future.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode