Morning Brew Daily Can Bluesky Dethrone X? & ‘Wicked,’ ‘Gladiator II’ Captures Double-Header Magic
Nov 22, 2024
The hosts dive into the excitement surrounding the upcoming releases of 'Wicked' and 'Gladiator II,' comparing their marketing impact to the 'Barbenheimer' phenomenon. They discuss the user exodus from X and the rise of Bluesky, pondering its capacity for increased traffic. An intriguing look at Pokémon Go reveals its use of player data to enhance AI navigation capabilities. Financial insights spotlight MicroStrategy as the 'Stock of the Week,' while Ford faces challenges in the EV market amidst China's rapid infrastructure development.
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Episode notes
Glicked’s Audience Strategy
- "Glicked" (Wicked and Gladiator 2) targets distinct demographics, similar to "Barbenheimer".
- This strategy aims to maximize audience reach by catering to different preferences.
Wicked’s Presales
- Wicked’s presales are 63% higher than Barbie’s, which grossed $1.4 billion.
- Phoenix Theaters considers Wicked their biggest film in 24 years based on presales.
Blue Sky’s Personalization
- Blue Sky’s personalization features allow users to customize their feeds.
- This offers more control compared to algorithmically driven platforms.