OnBase: Smashing Sales and Marketing Misalignments Ep. 425 | Journey From Tech to Sales Leadership
Episode Summary
Paul Curto's career journey from a technical background to sales leadership is characterized by a strong technical foundation. He initially worked on network upgrades and designs, later transitioning into consulting with Deutsche Telekom to explore network technologies and innovation. His foray into technical marketing provided a unique blend of technology and marketing expertise. About a decade ago, he transitioned into sales with Aruba Networks, where he highlighted the importance of aligning solutions with desired outcomes and building enduring relationships. RetailNext, the company Paul discussed, specializes in retail analytics, offering e-commerce-style insights to brick-and-mortar stores. Their solutions encompass sensor-based systems for customer traffic tracking, loss prevention modules, and in-store analytics, helping retailers make data-driven decisions. Paul also shared insights into the MEDDIC and Miller Heiman sales methodologies, emphasizing understanding customer pain points, decision processes, and the role of economic buyers and champions. For those implementing MEDDIC, he recommended coaching, tracking keywords with conversation intelligence tools like Gong, and consistent use of Salesforce for reinforcement.
About the Guest
Paul Curto is passionate about enhancing sales teams and customer experiences, specializing in alleviating retail analytics challenges. His focus lies in empowering brick-and-mortar retailers with e-commerce-style analytics, driving data-driven decisions. With a career marked by inspiring sellers, he emphasizes matching solutions to outcomes and fostering lasting win-win relationships. Sales strategy, enriched by customer-centric methodologies, is his forte, driven by enablement and sales technology. Paul is dedicated to helping clients achieve business success while ensuring exceptional, fact-based decision-making and unparalleled customer satisfaction.
Key Takeaways
- RetailNext brings e-commerce-style analytics to brick-and-mortar stores, aiding in business growth.
- Data-driven sales involve tracking customer behavior, optimizing operations, and improving the customer experience.
- Paul highlighted the MEDDIC and Miller Heiman sales methodologies.
- Economic buyers are crucial, and champions play a pivotal role in influencing buying decisions.
- A strong action plan is created through MEDDIC, incorporating red flags and strengths.
- Reinforce MEDDIC concepts through coaching and deal reviews with the sales team.
- Utilize sales technology, like conversation intelligence tools, to track and analyze MEDDIC-related keywords.
- Implement MEDDIC opportunity review forms in Salesforce to ensure consistent adoption and reinforcement.
Quote
"People buy for personal reasons even at work, and so when the sellers try to help you look good for your boss and try to help you make the right decision and become seen as a superhero inside the buying team, that's when you start to make magic happen with MEDDIC in these deals." – Paul Curto
Recommended Resources
Books:
- "Cracking the Sales Management Code" by Jason Jordan and Michelle Vazzana
- "The Sales Development Playbook" by Trish Bertuzzi
- "Never Split the Difference: Negotiate Like Your Life Depends on It" by Chris Voss
Newsletters:
- Charlotte Lloyd’s LinkedIn Newsletter
- Matt McNamara’s YouTube Channel
- Josh Braun’s LinkedIn Newsletter
- Becc Holland’s LinkedIn Newsletter
Connect with Paul Curto | Follow us on LinkedIn | Website