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Round Table China
Are social media influencer courses worth the money?
Dec 17, 2024
The podcast dives into the world of social media influencer courses, questioning whether they really deliver on their promises of quick success. It examines the booming market for these courses in China and the effectiveness of live streaming as a sales tool. The hosts also discuss the motivations behind seeking influencer training and the challenges faced by aspiring stars. In a refreshing shift, they explore the cultural importance of shared meals, revealing how communal dining fosters social connections and enhances well-being.
26:38
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Quick takeaways
- Social media influencer courses often promise quick success but frequently fail to provide practical skills or cater to beginners.
- Sharing meals significantly enhances well-being and fosters social connections, playing a vital role in cultural celebrations and emotional support.
Deep dives
The Reality of Online Influencer Courses
Many individuals are drawn to online courses offered by social media influencers, promising rapid success and wealth in a short time. However, these courses often fail to deliver practical skills, leaning more towards theoretical knowledge that does not cater to beginners. An example discussed is that of a food live streamer who found her initial online training unhelpful and opted for offline courses instead, leading her to gain over 110,000 followers. This highlights a growing skepticism regarding the true effectiveness of such courses amidst the allure of becoming an online sensation.
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