Round Table China Are social media influencer courses worth the money?
Dec 17, 2024
The podcast dives into the world of social media influencer courses, questioning whether they really deliver on their promises of quick success. It examines the booming market for these courses in China and the effectiveness of live streaming as a sales tool. The hosts also discuss the motivations behind seeking influencer training and the challenges faced by aspiring stars. In a refreshing shift, they explore the cultural importance of shared meals, revealing how communal dining fosters social connections and enhances well-being.
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Influencer Course Value
- Many influencers offer courses promising quick online success and riches.
- These courses raise questions about their actual value versus being a costly illusion.
Xiao Aixin's Offline Success
- Xiao Aixin bought a cheap live streaming course from a food streamer, but found it unhelpful.
- She turned to offline courses, achieving success with over 110,000 followers.
Beyond Technical Skills
- Live streaming success requires more than just technical skills; it demands business acumen and market awareness.
- While starting is easy, excelling in live streaming is challenging, with a high ceiling for success.