GTM Disrupted host Mike Smart chats with Karthik Suresh Co-Founder of Ignition, an early-stage Go-to-Market platform designed to align sales, marketing, and product teams and enhance GTM outcomes. Karthik shares his thoughts on how to build go-to-market excellence; the only viable MOAT for B2B SaaS companies. His insights come from more than 10 years of experience in product and engineering roles with Meta, Craft.co, and KCG Holdings. Karthik shares the challenges companies face when launching products and emphasizes the significance of having a well-defined go-to-market plan. He offers a detailed view of how a purpose-built platform such as Ignition can automate various aspects of the launch planning process, including persona generation and messaging.

Key learnings from this podcast include:

 Adopt a standardized Go-To-Market approach

 Create Sales, Product, and Marketing Synergy

 Implement a GTM System of Record

 Use Automation and Dynamic Planning

Tune in to this episode to find out how to unlock revenue opportunities by aligning product, marketing, and sales and the power of using a platform for end-to-end go-to-market planning and execution.

Karthik’s Bio:

Karthik Suresh is the Co-Founder of Ignition, the first Go-to-Market Ops Platform which ensures every product launch or feature release drives revenue impact, via tighter alignment with GTM teams. Karthik is a product and technology leader with experience as a founder, an early startup hire, and a key player in defining product strategy and finding a market fit. He has experience building products in consumer and enterprise domains across early-stage and established companies like Meta.

To learn more about Karthik to go -- https://www.linkedin.com/in/karthiksureshlbs/

To learn more about the Ignition GTM Platform to go -- https://www.haveignition.com/