Mansions and Milestones - The Sony Alpha a7R IV

For this episode of the B&H Photography Podcast, we took our portable recorders to an elegant mansion along Central Park, which had been decked out by Sony as a series of stylized photography sets, complete with full lighting, backdrops, and models. They also happened to have on hand many brand-new Sony Alpha a7R IV Mirrorless Digital Cameras and hundreds of lenses for the guests to shoot with in these mini studios. Let’s not forget about the great music, delicious food, and open bar Sony provided. All in all, it was a wonderful event to celebrate the highest megapixel full-frame camera on the market.

Sony invited many impressive photographers, writers, influencers, retailers, and… us. And we made our way through the many rooms, speaking with Sony representatives and photographers, getting their first impressions of this latest incarnation of the Alpha a7R series. Needless to say, people were impressed and, after seeing the specs and handling this new camera, so were we.

Our first guest is Michael Bubolo, Senior National Manager from Sony PRO Support. We sat with Bubolo before the crowds arrived and were able to go over some of the upgrades and features and get his thoughts on what makes this camera stand out from previous models. Next, we welcome the one and only Ken Rockwell to ask his thoughts on the camera and anything else he wanted to talk about.  

After a short break, we speak with visual artist Lori Grinker about her potential uses for the a7R IV and then, with landscape and travel photographer Jude Allen, who happened to be in town from San Francisco, about his first impressions after handling the camera. Finally, we sit down with Sony Artisans Andy Katz and Colby Brown, who both had had the opportunity to shoot the new camera for a couple of weeks and report back on the features they most appreciate for the specific work they do.

Join us for this in-depth look at the latest Sony full-frame mirrorless camera, and let us know if you are ready to upgrade.

Guests: Michael Bubolo, Ken Rockwell, Lori Grinker, Jude Allen, Andy Katz, and Colby Brown

Photograph © Andy Katz