The Art Biz Why Every Artist Needs a Brand Kit (239)
Sep 4, 2025
Artistic creativity can make marketing feel scattered. A strong brand identity is essential before diving into design elements. Discover the importance of brand kits, which streamline decisions and build trust with collectors. Alyson emphasizes that artists aren't always the best designers and highlights the continuing value of tactile materials. Learn how to create memorable connections through consistent branding, ultimately turning followers into buyers. Transform your approach and make your artistic presence unforgettable!
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Episode notes
Printed Materials Made Businesses Feel Official
- Alyson recalls building Stanfield Art Associates in 2001 with printed business cards and matching stationery to look official.
- She notes many printed materials were wasted but highlights the tactile value of paper in marketing.
Postcard On A Fridge Turned Into A Commission
- Alyson shares a recent Essentials member story where a postcard sat on a refrigerator for years and led to a commission.
- She uses this to show tactile pieces can outlast emails and prompt action long after distribution.
Avoid Reinventing Your Visuals Each Time
- Avoid treating every marketing piece as a new design experiment that conflicts with your other materials.
- Do prioritize consistent visual elements so potential collectors don't have to work to understand who you are.