Creative Direction, Music Videos, and Live Events with Mike Carson

Mike Carson is a multidisciplinary creative director and designer. Last year, he co-creative directed and production designed Kendrick Lamar’s Super Bowl LIX Halftime Show, which drew over 133 million live viewers, making it the most-watched halftime performance ever and one of 2025’s biggest cultural moments.

On this episode, Mike talks to IN PROXIMITY host Paola Mardo about his journey from filming music videos at 19 with Big Sean (including the iconic millennial bop “Dance (A$$)” Remix featuring Nicki Minaj) and working alongside mentor Virgil Abloh, to becoming one of the most sought-after creative directors today. He also shares his creative process behind the Super Bowl Halftime Show, filming a documentary on Kanye West and Jay-Z on their 2011 Watch the Throne tour, his approach to production design for live experiences, why his laptop is essential to every project, and the art and business of the music video.

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(00:00) The 12-minute music video
(02:00) Director first, designer second
(03:00) Creative directing and production designing Kendrick Lamar’s Super Bowl Halftime Show
(08:30) The process of creative directing
(10:13) How the LA fires impacted rehearsal; shout out choreographer Charm La'Donna
(13:05) How being multidisciplinary helps his work
(13:37) Working with Virgil Abloh
(17:30) What he learned from Virgil
(18:30) Filming Kanye West and Jay-Z on the Watch the Throne
(19:54) Voice Memo from the “muse” Big Sean
(25:19) Directing music videos
(27:12) First big budget video, Big Sean’s “Dance (A$$)” Remix ft. Nicki Minaj
(29:40) Bringing back the delusion, childlike curiosity – just create!
(31:15) Mike’s design process
(36:28) Prox Recs

IN PROXIMITY IS A PRODUCTION OF PROXIMITY MEDIA
Host, Director, Producer: Paola Mardo
Executive Producers: Ryan Coogler, Zinzi Coogler, Sev Ohanian
Theme Song and Additional Music: Ludwig Göransson
Co-Director and Director of Photography: Patrick Epino
Sound Designer and Mix Engineer: Ken Nana
Editors: Patrick Epino, Brittani Brown, Ken Nana, Ben Caloza
Sound Recordist: Isabella Miller
Motion Graphics Designer: Apollo Baldoz
Production Assistant: Isabella Miller
Post-Production Coordinator: Celine Mendiola
Social Media Coordinator: Alexandria Santana
Production Intern: Ben Caloza