The Best One Yet
đ âThe end of sneaky fee feesâ â Californiaâs fee ban. Teensâ 5 fave products. Reebokâs Chief Shaq Officer.
Oct 13, 2023
Former basketball player Shaq discusses California's ban on fees, Reebok's hiring of Shaq and Iverson, and surprising trends in teen spending, including New Balance shoes, Goldfish crackers, and avoiding Venmo.
22:51
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Quick takeaways
- California banned hidden fees to save consumers time and money, expecting to save $1 billion.
- Reebok hired Shaquille O'Neal and Allen Iverson to influence NBA players and attract younger consumers.
Deep dives
US teen spending trends and brand preferences
According to a recent survey, teen spending in the US has dropped by 1%. Parents are giving out less allowance, resulting in reduced spending. Nike, ELF, and Chick-fil-A remain popular brands among teens. The survey also revealed that 87% of US teens own and use an iPhone, and Cash App is used nearly twice as much as Venmo. Additionally, while virtual reality headsets are popular among teens, usage has actually decreased. Finally, the report highlighted the revival of old brands that are gaining popularity among young consumers, such as goldfish crackers and new balance shoes.
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