When a product is launched in a particular category we expect it to satisfy an unmet consumer need or perform as intended. Shampoo, caffeinated coffee, or running shoes. If the product doesn’t work, it won’t sell.

How often are we scrutinizing our use of pharmaceuticals? Instead, we rely upon the recommendations of our healthcare providers. What if those drugs don’t work? And, what if the established guidelines for standard of care are flawed?

On today’s podcast Roger, Kelly and Sean discuss the efficacy of antidepressants and the subjective process used by doctors to apply the label of “depressed” on us all.