Split-second unlearning: rethinking fear and stress | Matt Hudson | #035 Mastering Change

Imagine if fear wasn’t something we needed to manage – but something we could unlearn? 

This week on Mastering Change, we speak with Matt Hudson, creator of Split-Second Unlearning, about fear, hypnotic states, and how to interrupt patterns held in the body and mind. He explains why he aims to spark curiosity rather than reinforce fear, and how state shifts open the door to different choices. He also challenges the way we talk about stress – arguing that it isn’t the cause, but the symptom that follows an event. 

We explore: 

• How Split-Second Unlearning targets fear at the moment it forms 
• Curiosity as a lever for state and behaviour change 
• How hypnotic states show up in everyday life and how to “de-hypnotise”  
• Why looking at stress as a symptom reframes assessment and intervention 
• Practical takeaways for clients and practitioners 

Moment of Care: This episode discusses sensitive episodes related to trauma, mental health and potential distressing experiences. If you feel triggered at any point, please take a moment to check in with yourself and seek support. 

Edit: Since the time of recording, there have been developments in Matt Hudson’s work. Please see the latest materials and website below.

Matt Hudson | Split-Second Unlearning™️ & MindReset™️

Matt Hudson is a behavioural specialist and researcher who created Split-Second Unlearning™️ and MindReset™️ — breakthrough methods for resolving undiagnosed trauma without revisiting the past. His discovery of the Emotional Memory Image (EMI) — a sensory imprint formed at the moment of threat — reveals how unseen memories drive anxiety, burnout and psychosomatic distress.

By tracking eye movements, Split-Second Unlearning™️ dissolves the EMI’s charge in seconds, while the MindReset™️app brings this process to users worldwide.
Matt’s research reframes trauma as protection, not pathology, reshaping approaches to health, education and leadership.

 matthudson.com

Current Projects (2025–2026)

• MindReset™️ App – A private, self-guided digital tool that applies Split-Second Unlearning™️ through eye-tracking and brief guided sessions to dissolve stress, anxiety and emotional overwhelm in under two minutes.
• Practitioner Learning & Development Pathway – A structured training and supervision programme for professionals integrating Split-Second Unlearning™️ within coaching, therapy and healthcare.
• ReNova Retreat (Spain, January 2026) – A women’s medical-wellness retreat combining Split-Second Unlearning™️ with integrative medicine to support emotional regulation, hormonal balance and nervous system renewal.
• Research & Publications – Ongoing peer-reviewed studies examining the psychophysiology of perception and the resolution of undiagnosed trauma through the Split-Second Unlearning™️ model, including investigations into the link between dysmenorrhea and undiagnosed trauma.

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