Chris Josephs (founder of Autopilot and the Pelosi Stock Tracker) joins us for a no-BS breakdown of what makes each platform tick, and why creators and brands keep getting it wrong.

We cover how Instagram, TikTok, and Twitter actually work, why authenticity always beats polish, and the creator strategies that scale. If you’ve ever felt lost about what to post and where — this episode gives you the playbook.

Timestamps:

0:00 – Intro: who is Chris Josephs

6:00 – Why DMs are still the most underrated growth channel

12:00 – The origins of the Pelosi Tracker

18:00 – Instagram vs TikTok vs Twitter: what creators miss

25:00 – Authenticity vs polish: why raw TikToks win

32:00 – How to find the right type of creator for your team

41:00 – The right (and wrong) way to use AI in content

51:00 – Organic vs paid: where the real growth comes from

1:02:00 – The Third Door mindset for creators and founders

1:10:00 – Advice for anyone trying to break into startups or content

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TikTok vs Instagram vs Twitter: What Every Creator Needs to Know, with Chris Josephs, Co-Founder at Autopilot