Creative Funding Show
001 7 Ways Creators Can Make Money
May 4, 2018
Creators can make money through merch, affiliate revenue, advertising, sponsorship, crowdfunding, and patronage. The podcast discusses the importance of diversifying income sources and building community through merch sales. It also explores the benefits and challenges of advertising, sponsorship, and crowdfunding for creators.
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Quick takeaways
- Creators can make money through selling merchandise like hats and shirts, fostering community and generating income.
- Authors and musicians can monetize their work by selling products such as books, music, or courses, providing tangible assets for customers.
Deep dives
Merchandise and Tangible Goods as a Revenue Source
One primary way creators fund their work is by selling merchandise like hats and shirts. A notable example is HomeStar Runner, where the Brothers Chaps funded their flash videos through merch sales. Merch not only generates income but also fosters community among fans, allowing them to connect over shared interests. Creators can choose between print-on-demand services like CafePress for low risk but lower margins, or bulk orders for higher profitability.
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